This year, ZOOMLION  Heavy Industry Science & Technology Co., Ltd. has stepped up its global market expansion, making continuous new breakthroughs in Europe and the United States. Recently, at Plantworx, one of the most influential industry exhibitions in the UK, ZOOMLION  showcased over ten European-version products, including earth-moving machinery and aerial work machinery, becoming one of the most-watched Chinese brands at the event and setting off a trend in the UK market.

Localized Products Win Customer Approval

Considering the differences in equipment demand between the UK market and the European mainland, the products exhibited by ZOOMLION  have undergone localized adaptation and upgrades. Improvements such as expanding the equipment's construction scope, optimizing driver cabin comfort, and adjusting hydraulic system responses better meet the UK's construction environment and rental market needs. The earth-moving machinery covers a range from micro to medium sizes, suitable for diverse needs like urban construction, landscaping, and small infrastructure projects. The aerial work machinery offers various structural forms, serving urban construction, equipment installation, and warehousing logistics.

ZOOMLION 's European local team also conducted multiple live equipment demonstrations, showcasing precise motion control and efficient energy consumption, highlighting its leading intelligent, here translated to fit the context and green levels. On the first day of the exhibition, all the exhibited earth-moving machinery was ordered by a large construction company in southern England. The customer fully recognized the performance and reliability of ZOOMLION 's equipment and its local system, expressing intentions to expand future purchases.

Dual Breakthroughs in Digital Services and Market Channels

With a core strategy of "local manufacturing, local service, and local operation," ZOOMLION  has established a comprehensive product adaptation and service system in the European market. During the exhibition, its European service engineers demonstrated remote diagnosis systems, intelligent monitoring platforms, and a rapid part(component, translated for clarity) response mechanism, providing efficient, intelligent, and reliable full-lifecycle service support. ZOOMLION  also signed long-term partnership agreements with several companies in the UK and Ireland, fully expanding its local market network.

ZOOMLION 's overseas representative said, "We aim to bring not only high-quality equipment but also warm service to Europe. The UK market breakthrough is a crucial step towards the European high-end market." In the future, ZOOMLION  will take root in the UK, radiate to the Nordic market, continuously launch better customized product solutions, and deepen the construction of service outlets, teams, and market networks to further enhance its market competitiveness and brand influence.